In the dance classroom of Taikang House Shenyuan, a group of silver-haired elders were dancing to the piano melody. Aunt Li, who was almost eighty years old, stood on tiptoe, with her arms outstretched, and her face was filled with youthful radiance. "I studied ballet in my seventies and eighties, and my dream as a youth came true here."他笑着说，“要想长寿，就必须幸福。在沉园的每一天，都让我感受到生命的活力。”镜头里，这幅“边学边玩，老有所乐”的生动画面，正是泰康保险集团近二十年深耕养老领域的典范。 Fulfilling the original mission of "Finance for People" allows more people to deeply experience the beautiful picture.of "accumulating care". In recent years, in the face of the strategic requirements of improving the population service system during the "14th five-year plan" period with a focus on "one old and one young", Taikang also explored the integration of "policies + public welfare" through multi-dimensional innovative practices, making efforts to systematically respond to the challenges of aging in Chinese society, and creating a new image of high-quality industrial development. insurance incredible, incredible and worthy and worthy and high-quality development of the insurance industry hot ". Innovation and Integration: Exploring a new model of integration of insurance policies and public welfare. The new "ten national articles" clearly states that the insurance industry must be based on its rootsand serve the people's economic protection, and make arrangements around inclusive insurance, pension insurance, health insurance, etc. By integrating insurance business with public welfare resource supplements, in October 2025, the first batch of "Happiness Yicai Public Welfare Insurance “计划”在浙江成功启动。仪式上，泰康人寿浙江分公司91名客户积极参与在计划中。 Cheng Kangping, executive vice president of Taikang Insurance Group and president of Taikang Life, personally issued certificates of love to the first group of customer representatives and expressed his sincere gratitude to them for choosing to participate in the public welfare exercise. It is understood that compared to traditional public welfare projects, the innovation of the Taikang plan can be seen in its deep integration mechanism: Karaniwan, public welfare practices often adopt the "profit donation" or "special fund" model, that is, setting up public welfare projects independently of outside business operations. However, Taikang took a different approach this time and embedded public welfare in its core products: every time a "happy appointment" policy was sold, 300 yuan was automatically donated to the YICAI Charity Foundation, realizing a closed design of "choice is public welfare".从宏观角度看，企业、代理人、个人等共同组成的公益生态圈。通过公益项目联动客户，将为其他保险公司如何开展公益提供借鉴：在“幸福溢彩”的公益利益中，代理人不仅是保险销售者，更是扩散公益理念；客户不仅是保障的接受者，也是公益行动的参与者。这种深度互动的模式比传统的单向捐赠创造了更强的参与感和可持续性。此外，与纯粹的财政捐赠不同，泰康的独特之处在于多年培育的养老服务生态支持，这也将提升可衡量、可持续的公益效益。战略前瞻：持续拓展服务边界。数据显示，“银色经济”到2035年将打造万亿级蓝海。面对中国社会日益迫切的养老服务需求与保障之间的现实矛盾在资源充足的情况下，保险公司需要拿出更加务实、可行的解决方案。连续解决方案。如果说，泰康保险集团推出的“幸福色彩公益保单”体现了其作为寿险转型领军者对人口老龄化趋势的深刻理解。站在此时此刻，纵观泰康的发展之路，早在20年前，泰康保险集团创始人、董事长兼首席执行官陈东升就提出“长寿时代，寿险业要拥抱退休和健康”。它不仅是一种理念，更是一种延续至今的战略实践——从2007年在老年国防工业领域的测试，到2009年获得工业界首个投资资质，再到2012年创新推出“快乐约”，深度融合实体养老社区的保险支付。据了解，“一财幸福公益保险保单”主要包括“预约幸福”计划下的“长寿预约”和“健康预约”两款产品。前者以“年金保险+退休社区确认书”直击传统养老痛点，后者依托泰康自建的医疗网络和全国五大医疗中心的直付等实体资源，为客户提供覆盖全生命周期的健康保障，形成“支付+服务”的生态闭环。市场反馈也是最有力的印证。自上线以来，“快乐约会”用户数量持续增长，展现出其强大的市场号召力。走在泰康之家燕园、和平大厦等养老社区，老人们安享晚年、有依靠的景象，充分说明了老年生活的现状。“幸福的任命”带来的nges。值得一提的是，泰康家园在全国37个主要城市拥有47个项目，其中在24个城市开设了27个养老社区，居住居民超过18000人。泰康家居倡导的高品质养老生活风靡全国。未来，泰康将继续推动城市养老联盟战略的实施，让高品质的养老生活方式惠及更广泛的人群。多维赋能：共同构建包容性养老生态圈。明亮的培训教室里，数十名养老从业人员认真聆听讲师的讲解……这是泰康“艺才培训”组织的专业技能强化实践活动。讲台上，泰康之家的资深护理导师在示范标准护理流程的同时，向社区分享优质服务的经验。“以前我一直以为养老大多是日常护理，但在这里我系统地学会了如何真正理解和尊重老人的需求。”一位来自普惠养老机构的一线护理人员，心情激动。国家发改委数据显示，预计“十四五”期间，我国人口将增加6000万左右，养老行业人才储备将达到300万。这些数据反映了保险产品和服务供给之间的结构性失衡。如今，在席卷中国的浪潮中，没有一家公司能够单独解决全社会的养老问题。为此，泰康还在普惠领域拓展优质养老体验，与社会携手共建普惠公共养老。图拉德在采访中介绍了培养职业的景观课堂上的最终才能。近年来，通过北京泰康一财慈善基金会，“一财幸福保险计划”的受益人已系统性地惠及448家在优质养老社区积累的经验企业。普惠型养老机构。 “优质护理领域造血，普惠公益领域输血。”值得注意的是，相比其他保险公司的公益实践，泰康的独特优势还可见于产业链的完整支持。从保险缴费到养老服务，从设备捐赠到人才培训，泰康构建了全链条的公益强化体系。比如，在人才培养方面，泰康“一财培训”秉承“授人以渔”的理念，累计赋能13.8万名养老从业人员； “一彩星光”项目ct funded 34 social organizations to deliver services to communities and accurately reached 50,000 elderly people. Business for Good: Provide innovative examples to learn from industry.评论称，通过牢固树立人的价值导向，在经济银好政策背景下，泰康的公益实践不仅符合商业逻辑，还创造社会价值，实现了企业利益与社会效益的统一。数据显示，29年来，泰康累计投入公益资金超过22.9亿元。公益的脚步从养老到乡村振兴，从教育艺术到公共卫生，爱心与责任始终在路上。 As Chen Dongsheng said: "Business for Good is a sustainable business model." As an industry leader, Taikang uses practical actions to prove that business for good is not just a concept, but also a sustainable b使用模式。这些努力不仅体现了泰康对养老产业的长期承诺，也展现了保险公司在应对社会挑战方面的独特价值。泰康保险集团通过将泵斜公益嵌入产品设计，以业务积累赋能养老，构建多方参与的公益生态圈，为行业提供了可借鉴的热点创新样本，引领保险行业走向更具创造性和可持续的社会责任实践。
